martes, 16 de diciembre de 2014

The future of marketing: six visionaries speak

http://www.marketo.com/_assets/uploads/The-Future-of-Marketing-Six-Visionaries-Speak.pdf?20141114160350
  1. "Make things worth talking about" by Seth Godin.

  2. "Attract, assist and affiliate" by John Hagel.

  3. "To see five years ahead, look ten years behind" by Gavin Heaton.

  4. "The modern marketer: Strategist, technologist, analyst" by Aditya Joshi.

  5. "Find a truth and share it" by Marc Mathieu.

  6. "Marketing is at the centre of strategy" by Jim Stengel.

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