"Make things worth talking about" by Seth Godin.
"Attract, assist and affiliate" by John Hagel.
"To see five years ahead, look ten years behind" by Gavin Heaton.
"The modern marketer: Strategist, technologist, analyst" by Aditya Joshi.
"Find a truth and share it" by Marc Mathieu.
"Marketing is at the centre of strategy" by Jim Stengel.
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